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Our purest colour with ME+ technology [DEEP BROWNS:] Mysterious, sensual and elegant colors. The family of bright chestnuts with warm and cold iridescent tones to intense and seductive chocolate shades. • Pure results for natural depth and shine, from regrowth to tip • ME+ technology reduces the risk of developing a new dye allergy by 60 times* • Reduced damage, colour after colour** • Simple mixing ratio 1+1 (except 0/43) • Up to 100% grey coverage and colours Intense highlights hair Incredible shine • Up to 3 levels of lightening • Very easy to apply thanks to its creamy texture. [Pure-Balance-Technology] Acts as a care thanks to its formula helping to neutralize free radicals and reduces color after color damage** [ME+ molecule] WELLA is the first and only manufacturer to replace PPD/PTD with the innovative Me+ molecule, reducing the risk of developing a new dye allergy by up to 60 times* [Application] Select the desired shade and always mix it in 1:1 ratio with the new Welloxon Perfect. (Koleston Perfect ME+ cannot be mixed with the old Welloxon formula).
Break time 30-40 min / with heat*: 15-25 min. (The pause time depends on the strength of the oxidant and the desired coloring result.) Follow exactly the instructions for use that came with the product. [White Hair Coverage] - 30-50% grey hair, add 1/3 of Pure Naturals. - 50 - 100% grey hair, add 1/2 of Pure Naturals.
Note: WELLA stresses that hair should not be pre-treated with pure oxidizing agent. In addition, in no case should you use more dye than specified in the instructions for use. [Post-t...
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