Redken | Violet Neutralizing Shampoo for Blonde Hair, Rich in Protein, Color Extend Blondage

ELIMINATES YELLOW REFLECTION: Color Extend Blondage shampoo neutralizes the unwanted coppery effects of natural, coloured and/or bleached blonde hair, providing a cooler and brighter tone.
SCIENTIFIC COMPLEX: Enriched with pure purple pigments and citric acid, this deyellowing purple shampoo gently cleanses while repairing and strengthening hair from the heart, for a vibrant, long-lasting colour.
ROUTINE REDKEN COLOR EXTEND BLONDAGE: Apply to damp hair using suitable gloves, lather and rinse. Repeat the procedure, letting the second foam act for 3 to 5 minutes, rinse. Then apply Color Extend Blondage Conditioner.
SUSTAINABLE IMPACT: This shampoo for blonde hair is made in Spain in Burgos, a factory using Waterloop technology* and renewable energies**. 100% vegan formula*** and paraben-free. Bottle made of 94% recycled plastic without cap.
POWERED BY SCIENCE DNA: Since 1960, Redken has placed science at the heart of its product design for targeted professional hair care for everyone and a visibly more sustainable footprint.