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Color Wow
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Does your hair grow greasy quickly between washes? Insta-WOW is a next-generation dry shampoo that authentically cleanses hair by removing oil, impurities and odours, for a clean effect like after a real shampoo.
EXCLUSIVE ACTIVE CLEANSING TECHNOLOGY: Its cleansing agents break down sebum into micro-droplets, like a liquid shampoo, while micronized starches absorb excess without leaving residue.
ELIMINATES UP TO 95% SEBUM: Thanks to its revolutionary technology, this dry shampoo removes up to 95% of sebum for a long-lasting clean feeling. The hair is fresh, light and clean, without white streaks even on dark hair.
YOUR INSTA-WOW RITUAL: Shake well then spray 20 cm from the roots by lifting the strands. Leave on for a few seconds, then run fingers and brush to reveal clean hair.
WOW HAIR EVERYDAY - Founded by Gail Federici and Ken Paves, COLOR WOW leverages scientific expertise to develop innovative and effective hair care, with visible results that truly make WOW.
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