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Our new lightening permanent hair coloring formula is designed to offer subtle and natural lightening. It provides lighter tones without compromising the naturalness of the hair. It lightens and tones natural hair while reducing the damage caused to the hair cuticle by other dyes.
Result: soft, shiny and silky hair. Differences between Lighteners and Bleach: • Bleach is used to lighten natural hair without giving it any type of tone. • The difference with lighteners is that they also provide a tone or color to the hair. • The composition of a bleach has nothing to do with that of a dye or a lightener.
Bleaching powders have active ingredients that are meant to eliminate the natural color of the hair. Furthermore, they do not provide any type of pigment. This is the function that hair dyes perform. Lightening is the opposite process to bleaching.
Nelly Color's new range of lighteners is an addition to our current permanent hair coloring range. The main difference between the current shades and the lightener range is the lightening capacity: • Lightening shades have greater lightening power (between 4 and 5 tones) than usual permanent shades (2-3 tones). • Lighteners are light shades for application on blonde hair. • The ratio between dye and developer cream in lighteners is 1:1.5, while in usual dyes it is 1:1.
This achieves greater lightening power. • The peroxide in lighteners is 30 volumes instead of 20. This means that the lightening power at the root is greater. • Long-lasting results: the color stays vibrant for longer between applications • 100% gray coverage • Hair Care: despite its lightening action, our formula takes care of the hair thanks to carefully selected ingredients that help maintain the health and vitality of the hair, avoiding excessive damage • Optimal hair color • Hair Technology: Our permanent hair coloring uses the latest innovations in hair technology to guarantee superior quality and effective results • Easy application • Uniform Coverage: Our formula ensures uniform coverage, avoiding irregular patches of color.
This guarantees a professional and attractive finish • Vegan option in Nelly Color Ammonia-Free Format: - Coloring cream tube 50 ml - Cream oxidant in applicator bottle 30 volumes 75 ml - Color Protect mask sachet 15 ml - One pair of gloves - Instruction leaflet
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