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The LOEWE Botanical Rainbow collection is composed of new iconic fragrance families that translate LOEWE Perfumes' profound inspiration in nature into emotion and aesthetics through perfume. Unified under a common visual identity based on the iconic block-shaped bottle, first designed by the brand's creative director, Jonathan Anderson, for the launch of 001, the Botanical Rainbow collection is connected through the LOEWE Accord - the brand's olfactory DNA inspired by Spanish rockrose.
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