Name: L'Oréal Paris Elseve Color Vive Colour Protection Shampoo 300ml
Brand: L'Oréal

Does your hair colour or highlighted hair lose intensity? Color Vive Color Protection Care Shampoo is the solution for a color as intense as the first day! Its formula, enriched with Pure Vitamin CG and UV Filters, does not just wash: it nourishes, revives and protects your hair from external aggressions such as UV and pollution.

Vitamin CG Pure extends the intensity of your colour while UV Filters act as a protective shield. Result: a colour protected during 40 shampoos, with 84% of colour preserved*! Your hair is 10 times more nourished* and 2 times shiny*.

This shampoo, the No. 1 in the care of coloured hair in the world**, is suitable for all types of colored or highlighted hair. Committed to the planet, our bottle is recyclable***, made from 100% recycled plastic and contains up to 20% less plastic****.

Made in France. *Instrumental test after application of trinomial (shampoo + conditioner + mask). **NIELSENIQ RMS, Hair Care category for colored hair, over the 12 months ending February 2024 in 34 countries, including France.